Case study description and analysis of SONY Corporation involved in Essay

Case study description and analysis of SONY Corporation involved in the production and distribution of products - Essay Example (Sony, 2008a) In line with the purpose of capturing the global markets, Sony Corporation established several affiliated companies to enable the company to smoothen out its global product distribution. (Sony, 2008b; Sony, 2008c) On the other hand, a group of affiliated Sony suppliers works together with the company to strengthen the company’s supply chain management within and outside Japan. For this study, the researcher will first discuss the theory and purpose of supply chain management. Eventually, the researcher will examine the impact of an effective supply chain management in the production process and product distribution of Sony PlayStation  ® 3. In the process of discussing the impact of supply chain management in Sony’s production line and product distribution, the researcher will analyze the impact of supply chain management strategies particularly the push and pull. Aside from discussing the impact of supply chain management to Sony’s operational performance, the researcher will mention a special circumstance which involves Sony’s operational activities followed by interpreting the relevance of these special circumstances to the company’s supply chain management strategies. Supply chain management is referring to the study of operational process flow that includes business activities related to the purchasing of raw materials, conversion of raw materials into intermediate or finished products as well as the distribution of these products to the end consumers. (Council of Supply Chain Management Professionals, 2008) Supply chain strategy adopted by a company normally varies from one to another depending on the specific business organization goal that is implemented by the members of its top management level. Given that the cost of storing a large amount of raw material inventories can be costly on the part of the company, the purchasing manager